January – April 2005
Determine target audience, communities and campaign strategy
May 2005
Develop 3-year License Agreement with Men Can Stop Rape
Distribute RFP to Rape Crisis Centers for Pilot sites
Teleconference and Workshop re: RFP for Pilot Sites
June 2005
Proposals for Pilot Sites Due (early June)
Selection of 6 Pilot Site by CALCASA’s Review Team
Notify Pilot Site Award Recipients
Conduct Focus Groups to Adapt Campaign to California
July 2005
Re-shoot Campaign Materials if necessary
Develop Campaign Website
Purchase Statewide Adveritisements & Secure Advertising Venues
August 2005
1 – 2 days Free Social Marketing training for all Rape Crisis Centers in Sacramento (travel costs covered by CALCASA)
Additional 3 - day training for key staff of 6 pilot sites (travel costs covered by CALCASA)
Campaign Materials distributed to Rape Crisis Centers
Give-away items for target audiences determined
September 2005
STATEWIDE LAUNCH EVENT!
Community-based Launch Events in 6 Pilot Site Communities
Pilot Sites Implement MOST Clubs
Rape Crisis Centers incorporate campaign into current prevention programs
Beyond October 2005
Pilot sites continue submit evaluation data to CALCASA’s evaluator
CALCASA and Rape Crisis Centers seek funding to sustain and expand campaign efforts
July 2006
Evaluator to share data and release final evaluation report
