Introduction

The California Coalition Against Sexual Assault (CALCASA) is conducting the “MyStrength Campaign” in California. This comprehensive campaign engages young men to take action to end sexual violence. Posters and radio ads are available at www.MyStrength.org and www.MiFuerza.org.

Developed by the Men Can Stop Rape organization in Washington DC, the campaign centers on the theme of “My Strength is Not for Hurting.” It is designed to raise awareness of sexual violence among youth and highlight the vital role that young men can play in fostering healthy, safe relationships. The campaign currently appears in communities across the nation, along with the District of Columbia, Puerto Rico and more than 20 countries.

Starting in September 2005, messages of “My Strength is Not for Hurting” and “Men Can Stop Rape” havebeen heard on radio stations, billboards, and in schools throughout California. The Strength Team (below) travelled throughout California demonstrating how men can use thier strength to prevent sexual violence.

In addition, six pilot sites are conducting Men of Strength (MOST) Clubs where young men will explore the role of men to stop rape. Programs will be established and operated by the following community organizations:

	Los Angeles Commission on Assaults Against Women at Marshall High School in Los Angeles, CA
	Riverside Area Rape Crisis Center at John W. North High School in Riverside, CA.
	United Against Sexual Assault of Sonoma County at Petaluma High School located in Petaluma, CA
	Human Response Network at Trinity High School in Weaverville, CA
	Sexual Assault Recovery & Prevention Center of San Luis Obispo County at Lopez High School in Arroyo Grande, CA
	Rape Counseling Service of Fresno, Inc. – West Fresno Rape Crisis Center at Rio Del Rey High School in Helm, CA. Contact Rape Counseling Service of Fresno, Inc - West Fresno Rape Crisis Center at (559)497-2900 for more information.